The Challenge
Urban Fitness Hub, a premium boutique gym chain, had a problem: they were incredible at fitness but invisible online. Their Instagram feed was a collection of low-quality photos and stock graphics that failed to capture the high-energy, community-driven atmosphere of their actual studios.
Despite being in high-traffic urban areas, their afternoon classes were often at less than 40% occupancy. They needed to bridge the gap between their physical location and the digital world where their target demographic lived.
The Strategy
We realized that Urban Fitness wasn't just selling "workouts"—they were selling a lifestyle. Our strategy was to move away from "promotional" content and towards "aspirational" community stories.
Content Overhaul
We professionalized their content production, focusing on high-energy video (Reels/TikTok) that showcased real members and trainers in action.
Influencer Synergy
We partnered with 12 local fitness micro-influencers to host "Exclusive Hub Sessions," creating organic buzz across the city.
The Execution
We implemented a content calendar that balanced "Educational Value" (workout tips, nutrition) with "Social Proof" (member transformations) and "Interactive Content" (polls, Q&As). Every post had a clear call-to-action: "Book your first session for free."
We also ran targeted Meta ads localized to a 3km radius around each studio, specifically targeting "high-intent" users who were already following fitness-related accounts.
"We used to struggle to fill a room. Now, we have waiting lists for our 6 PM classes. Wibs Digital didn't just give us likes; they gave us a thriving community."Marcus Ross Founder, Urban Fitness Hub
The Result
The results were transformative. Within 8 months, their total follower count grew by 18K across platforms. Engagement skyrocketed by 320%, turning their social pages into actual community hubs where members interacted daily.
Most importantly, class occupancy moved from an average of 45% to a sustained 85%. The direct revenue attributed to social media leads and influencer partnerships reached €180K in the first year alone.
