The Challenge
BuildRight Pro had spent 25 years building a reputation for excellence in commercial construction. However, their "digital headquarters" was stuck in 2005. They relied entirely on word-of-mouth and manual spreadsheets for lead tracking and project coordination.
As younger decision-makers entered the procurement roles of their target clients, BuildRight found themselves losing out to competitors who had "slicker" digital presentations, despite having less practical experience. They needed a digital footprint that reflected their physical craftsmanship.
The Strategy
We proposed a two-track transformation: a "Front-facing" brand overhaul to capture leads and a "Back-end" optimization to handle them efficiently. We needed to prove that BuildRight was "The Modern Standard" in construction.
SEO & Content Engine
We developed a content strategy focused on "Construction Excellence" and "Commercial Logistics," targeting high-value keywords that enterprise developers search for.
Lead Automation
Built a custom CRM integration that allowed on-site project managers to upload progress photos directly, which were then instantly formatted into client-facing reports.
The Execution
The new website was designed to be "monolithic and sturdy," using a palette and typography that conveyed strength and reliability. We prioritized a "Project Portfolio" section that used high-resolution wide-angle photography to showcase their biggest builds.
Technically, we optimized the site for local SEO and "intent-based" long-tail keywords. We implemented a "Free Quote Engine" that used conditional logic to filter and qualify leads before they ever reached a human sales representative.
"We've been in business for 25 years, but it feels like we just started. Wibs Digital gave us the tools to compete on a national level."Thomas Dekker Managing Director, BuildRight Pro
The Result
The results were immediate and measurable. Organic search traffic increased by 450% within 6 months as BuildRight claimed #1 spots for regional commercial construction keywords. This traffic translated into an average of 35 high-quality, qualified leads per month.
The new pipeline value generated by these digital leads reached €2.1M by year's end. Internally, the automation of reporting and lead tracking saved the administrative team over 60% of their time, allowing them to focus on project scale rather than paperwork.
