The Challenge
GreenPath Consulting was a boutique firm with top-tier expertise in ESG (Environmental, Social, and Governance) strategy. Their problem was "Brand Mismatch." Despite advising some of the most innovative companies in the world, their own digital identity felt academic, dry, and uninspiring.
To win larger enterprise contracts, GreenPath needed to transition from being seen as "passionate experts" to "strategic business partners." They needed a brand that spoke the language of the boardroom, not just the laboratory.
The Strategy
We identified that in the B2B consulting world, the "Product" is the "Expertise." Our strategy was to center the brand around "Thought Leadership" and "Quantifiable Impact." We moved the conversation from "CSR" to "Business Resilience."
Identity Re-engineering
We developed a visual identity that used "Precision Green"—a palette that suggested both nature and high-tech efficiency.
Expertise Hub
We created a custom-coded content hub for their white papers and case studies, designed to be read by busy executives on the go.
The Execution
The redesign focused on "Data Storytelling." Instead of long blocks of text, we used interactive charts and simple infographics to explain complex sustainability metrics. The website became a demonstration of the firm's ability to simplify the complex.
We also implemented a LinkedIn-first content strategy. By ghost-writing and producing high-quality visuals for GreenPath's senior partners, we established them as the "go-to" voices for sustainability in the Benelux region.
"Wibs Digital didn't just give us a new logo; they gave us a new voice. We are now being invited to pitch for contracts that we used to think were out of our league."Ellen de Jong Lead Partner, GreenPath Consulting
The Result
The results were a complete shift in the firm's trajectory. Since the rebrand, GreenPath has seen a 200% increase in qualified web traffic, specifically from decision-makers at enterprise-level organizations. They've secured 12 new multinational enterprise clients in the last 14 months.
This shift in clientele led to a 3x increase in total revenue, allowing the firm to double its consulting staff and open a second office in Amsterdam. GreenPath is no longer just a consultancy; they are a market authority.
