The Challenge
FreshBite Market began as a beloved local organic market in The Hague. While their physical store was thriving, their digital presence was limited to a basic landing page. They faced the challenge of scaling their operations beyond their immediate neighborhood without losing the "local, organic feel" that their customers loved.
Their existing system couldn't handle complex subscription models, real-time inventory for perishable goods, or nationwide shipping logistics. They needed a robust, scalable digital engine that could mirror their physical excellence.
The Strategy
Wibs Digital stepped in to lead a complete digital transformation. Our approach focused on three core pillars: intuitive user experience, automated logistics, and a data-driven marketing engine.
Platform Engineering
We built a custom Shopify-plus architecture that integrated seamlessly with their internal inventory management system.
Subscription Engine
Implemented a "Farm-to-Table" subscription model that allowed users to customize their weekly boxes based on seasonal availability.
The Execution
We designed the UI to be "clean enough to feel modern, but warm enough to feel organic." High-quality photography, intuitive filtering by dietary requirements, and a 2-click checkout process were implemented to reduce friction.
Behind the scenes, we automated the dispatch process. Orders are now automatically routed to the nearest distribution point, reducing shipping times from 3 days to overnight for over 70% of their customer base.
"Wibs Digital didn't just build us a website; they built us a revenue machine. We've seen growth that we thought would take five years happen in just twelve months."Sarah Mitchell CEO, FreshBite Market
The Result
Within the first 12 months, FreshBite Market saw an unprecedented 340% increase in online revenue. The platform now handles over 2,300 weekly subscriptions and has expanded its delivery range to cover the entire Benelux region.
The success of the digital platform has allowed FreshBite to open two more physical locations, further solidifying their position as the market leader in organic groceries.
